Operations for
Consumer brands
You launched the brand because you cared about the product. Now you spend most of your week reconciling Shopify against Amazon, chasing carriers about lost shipments, replying to the same five customer-service questions, and trying to figure out which retail order actually shipped. We rebuild the back office so the brand keeps growing without you running every order yourself.
Who we work with
Operations work translates across product categories. Apparel, food, beauty, home goods, accessories, the underlying patterns are the same: order in, fulfil, return, reconcile, and report. We work with founders and ops leads in:
Direct-to-consumer (D2C)
Shopify or BigCommerce native. Subscription, one-time, or hybrid. Email and SMS the primary channels. The ops focus is order flow, returns, and lifecycle communication.
Consumer packaged goods (CPG)
Mix of D2C, retail, and wholesale. Inventory across channels, EDI for retail accounts, sales-data reconciliation, and trade-spend tracking. Forecasting matters.
E-commerce native (multi-marketplace)
Shopify plus Amazon plus Etsy plus Walmart. Channel-specific listing management, returns logic per platform, fee reconciliation, customer-service routing.
Multi-channel commerce
Online plus brick and mortar plus pop-up plus wholesale. Inventory unified across channels, omnichannel customer profile, sales reporting that reconciles physical and digital.
What usually breaks first
Inventory numbers don't match across channels
Shopify says 12, Amazon says 8, the warehouse spreadsheet says 15. Overselling on one channel, dead inventory on another. A unified inventory layer that pushes one source of truth out to every channel ends the reconciliation calls and protects margin on the most popular SKUs.
Customer service answers the same five questions all day
Where is my order. How do I return. What's your sizing. Do you ship to my country. What's the warranty. Most are knowable from order data or from a structured FAQ. Templated and triggered responses cut the queue volume by half so the team handles real escalations instead.
Returns processing is a manual queue
Email comes in, someone reads it, someone issues an RMA, someone notes the credit, someone refunds. A returns workflow with self-serve initiation, automated label generation, restock signalling, and refund triggering removes the human bottleneck from a low-judgment process.
Channel reporting takes a full day every Monday
Pulling Shopify, pulling Amazon, pulling retail POS exports, manually reconciling. A unified reporting layer ingests every channel, normalizes the data, and serves you the numbers Monday morning instead of Monday evening.
What we typically build
Most consumer-brand operations have three to five processes worth fixing first: order routing, returns and customer service, inventory sync, channel reporting, and lifecycle communication. We map the ones costing the most time or losing the most margin, build the workflows to handle them, and train your team. Everything connects to Shopify, Amazon Seller Central, ShipStation, Klaviyo, Gorgias, NetSuite, QuickBooks, or whichever stack you already pay for.
Free: Consumer-brand operations checklist
10 things to review this quarter. Built specifically for D2C, CPG, e-commerce, and multi-channel brands.
Related reading
Dig deeper into the operations topics that come up most often in this industry.
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